Marketing

Overview

This program aims to equip students with a comprehensive understanding of marketing principles and practical skills for entry-level marketing positions in sales, advertising, strategy, and planning for marketing and public relations. Students can use electives to customize their marketing talents to meet their career goals.

Graduates of the marketing program will be able to:

Demonstrate the ability to analyze integrated marketing strategies, utilize analytics and problem-solving techniques to enhance customer interactions, and build lasting relationships with diverse customer segments.
Identify and utilize technological tools to optimize and design messaging for appropriate channels to maximize strategic planning and decision-making while considering diverse targets and purpose.
Apply research techniques to understand consumer buying behavior and analytics and recognize the impact of ethical implications and privacy concerns.

Accreditation

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Per accreditation requirements, this comprehensive student acheivement chart details this program's graduate placement, persistence and retention rates, and enrollment.

Program Type

Associate Degree

How to Enroll

To pursue this degree, you must apply to MTC using our online application.

Apply Now

Questions?

Print Plan

Sample Program Plan and Costs

Class Delivery Methods

View current courses offered via our online course directory.

On-Campus	Traditional. Classes meet on campus.
Virtual	100% online. Meets with a live instructor and classmates on specific days, at specific times. Uses web conferencing software, like Zoom.
Hybrid	Some classes on campus. Some classes online or virtual.
Online	100% online. Due dates for projects and assignments. Self-paced work on your time.

Full Time Schedule
Part Time Schedule

Full Time Schedule

Semester	Course ID	Course Title	Classroom	Online	Hybrid	Virtual	Credits
Semester 1 (16 Credit Hours)	COL-101	College Orientation College Orientation ID: COL-101 Credit Hours: 1 This course may include selected topics such as career planning, study skills, stress management, tutoring, group guidance, and other subjects to facilitate student success.	•	•	•	•	1
	ENG-101	English Comp I English Comp I ID: ENG-101 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented.	•	•	•	•	3
	BUS-101	Introduction to Business Introduction to Business ID: BUS-101 Credit Hours: 3 This course is a study of the nature of business activity in relation to the economic society, including how a business is owned, organized, managed, and controlled.	•	•		•	3
	MAT-120	Probability and Statistics Probability and Statistics ID: MAT-120 Credit Hours: 3 This course includes the following topics: introductory probability and statistics, including organization of data, sample space concepts, random variables, counting problems, binomial and normal distributions, central limit theorem, confidence intervals,and test hypothesis for large and small samples; types I and II errors; linear regression; and correlation. (Graphic calculator required)	•	•		•	3
	CPT-170	Microcomputer Applications Microcomputer Applications ID: CPT-170 Credit Hours: 3 This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration.		•	•		3
	PHI-115	Contemporary Moral Issues Contemporary Moral Issues ID: PHI-115 Credit Hours: 3 This course examines moral issues in contemporary society, including basic principles and applications of ethics.	•	•			3
Semester 2 (15 Credit Hours)	ENG-102	English Comp II English Comp II ID: ENG-102 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: development of writing skills through logical organization, effective style, literary analysis and research. An introduction to literary genre is also included.	•	•		•	3
	MKT-101	Marketing Marketing ID: MKT-101 Credit Hours: 3 This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.	•	•			3
	ECO-211	Microeconomics Microeconomics ID: ECO-211 Credit Hours: 3 This course includes the study of the behavior of households and firms, including supply and demand, elasticity, price/input in different market structures, pricing of resources, regulations, and comparative advantage and trade.	•	•		•	3
	BUS-121	Business Law I Business Law I ID: BUS-121 Credit Hours: 3 This course is a study of legal procedures, law and society, classifications and systems of law, the tribunals administering justice and their actions, contracts, sales, transfer of titles, rights and duties of the parties, conditions, and warranties.	•	•	•	•	3
	ARV-121	Design Design ID: ARV-121 Credit Hours: 3 This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design.	•		•		3
Semester 3 (16 Credit Hours)	ACC-101	Accounting Principles I Accounting Principles I ID: ACC-101 Credit Hours: 3 This course introduces basic accounting procedures for analyzing, recording and summarizing financial transactions, adjusting and closing the financial records at the end of the accounting cycle, and preparing financial statements. Students identify sound ethical and personal values.	•	•	•	•	3
	BUS-130	Business Communications Business Communications ID: BUS-130 Credit Hours: 3 This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation.	•	•	•	•	3
	MGT-101	Principles of Management Principles of Management ID: MGT-101 Credit Hours: 3 This course is a study of management theories, emphasizing the management functions of planning, decision making, organizing, leading, and controlling.	•	•	•	•	3
	IDS-112	Employability Skills for Careers Employability Skills for Careers ID: IDS-112 Credit Hours: 1 This course develops employability skills including resume writing, interviewing, presentation delivery and soft skills.			•	•	1
	MKT-140	E-Marketing E-Marketing ID: MKT-140 Credit Hours: 3 This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends.		•			3
		School of Business Elective					3
Semester 4 (15 Credit Hours)	ACC-102	Accounting Principles II Accounting Principles II ID: ACC-102 Credit Hours: 3 This course emphasizes managerial accounting theory and practice in basic accounting and procedures for cost accounting, budgeting, cost-volume analysis, and financial statement analysis.	•	•		•	3
	MKT-120	Sales Principles Sales Principles ID: MKT-120 Credit Hours: 3 This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.		•			3
	MKT-260	Marketing Management Marketing Management ID: MKT-260 Credit Hours: 3 This course is a study of the marketing system from the decision-maker's view, including how marketing strategies are planned and utilized in the market place.		•			3
		School of Business Elective					3
		School of Business Elective					3
				Total Credit Hours		62
				Estimated Cost Financial Aid		$12,400.00 Not including fees and equipment

Part Time Schedule

Semester	Course ID	Course Title	Classroom	Online	Hybrid	Virtual	Credits
Semester 1 (7 Credit Hours)	COL-101	College Orientation College Orientation ID: COL-101 Credit Hours: 1 This course may include selected topics such as career planning, study skills, stress management, tutoring, group guidance, and other subjects to facilitate student success.	•	•	•	•	1
	ENG-101	English Comp I English Comp I ID: ENG-101 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: a study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented.	•	•	•	•	3
	BUS-101	Introduction to Business Introduction to Business ID: BUS-101 Credit Hours: 3 This course is a study of the nature of business activity in relation to the economic society, including how a business is owned, organized, managed, and controlled.	•	•		•	3
Semester 2 (9 Credit Hours)	MAT-120	Probability and Statistics Probability and Statistics ID: MAT-120 Credit Hours: 3 This course includes the following topics: introductory probability and statistics, including organization of data, sample space concepts, random variables, counting problems, binomial and normal distributions, central limit theorem, confidence intervals,and test hypothesis for large and small samples; types I and II errors; linear regression; and correlation. (Graphic calculator required)	•	•		•	3
	CPT-170	Microcomputer Applications Microcomputer Applications ID: CPT-170 Credit Hours: 3 This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration.		•	•		3
	PHI-115	Contemporary Moral Issues Contemporary Moral Issues ID: PHI-115 Credit Hours: 3 This course examines moral issues in contemporary society, including basic principles and applications of ethics.	•	•			3
Semester 3 (6 Credit Hours)	ENG-102	English Comp II English Comp II ID: ENG-102 Credit Hours: 3 This is a (college transfer) course in which the following topics are presented: development of writing skills through logical organization, effective style, literary analysis and research. An introduction to literary genre is also included.	•	•		•	3
Semester 3 (6 Credit Hours)	MKT-101	Marketing Marketing ID: MKT-101 Credit Hours: 3 This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.	•	•			3
Semester 4 (9 Credit Hours)	ECO-211	Microeconomics Microeconomics ID: ECO-211 Credit Hours: 3 This course includes the study of the behavior of households and firms, including supply and demand, elasticity, price/input in different market structures, pricing of resources, regulations, and comparative advantage and trade.	•	•		•	3
	BUS-121	Business Law I Business Law I ID: BUS-121 Credit Hours: 3 This course is a study of legal procedures, law and society, classifications and systems of law, the tribunals administering justice and their actions, contracts, sales, transfer of titles, rights and duties of the parties, conditions, and warranties.	•	•	•	•	3
	ARV-121	Design Design ID: ARV-121 Credit Hours: 3 This course covers basic theories, vocabulary, principles, techniques, media and problem-solving in basic design.	•		•		3
Semester 5 (9 Credit Hours)	ACC-101	Accounting Principles I Accounting Principles I ID: ACC-101 Credit Hours: 3 This course introduces basic accounting procedures for analyzing, recording and summarizing financial transactions, adjusting and closing the financial records at the end of the accounting cycle, and preparing financial statements. Students identify sound ethical and personal values.	•	•	•	•	3
	BUS-130	Business Communications Business Communications ID: BUS-130 Credit Hours: 3 This course covers the application of communication skills to situations routinely encountered in business environments. Students will generate oral and written reports and presentation.	•	•	•	•	3
	MGT-101	Principles of Management Principles of Management ID: MGT-101 Credit Hours: 3 This course is a study of management theories, emphasizing the management functions of planning, decision making, organizing, leading, and controlling.	•	•	•	•	3
Semester 6 (7 Credit Hours)	IDS-112	Employability Skills for Careers Employability Skills for Careers ID: IDS-112 Credit Hours: 1 This course develops employability skills including resume writing, interviewing, presentation delivery and soft skills.			•	•	1
	MKT-140	E-Marketing E-Marketing ID: MKT-140 Credit Hours: 3 This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends.		•			3
		School of Business Elective					3
Semester 7 (6 Credit Hours)	ACC-102	Accounting Principles II Accounting Principles II ID: ACC-102 Credit Hours: 3 This course emphasizes managerial accounting theory and practice in basic accounting and procedures for cost accounting, budgeting, cost-volume analysis, and financial statement analysis.	•	•		•	3
Semester 7 (6 Credit Hours)	MKT-120	Sales Principles Sales Principles ID: MKT-120 Credit Hours: 3 This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.		•			3
Semester 8 (9 Credit Hours)	MKT-260	Marketing Management Marketing Management ID: MKT-260 Credit Hours: 3 This course is a study of the marketing system from the decision-maker's view, including how marketing strategies are planned and utilized in the market place.		•			3
		School of Business Elective					3
		School of Business Elective					3
				Total Credit Hours		62
				Estimated Cost Financial Aid		$12,400.00 Not including fees and equipment

Careers

Public Relations Assistant

So much of today’s PR is conducted online as companies, universities, non-profits, government agencies, and politicians are expected to tweet, post, and record their positioning with an online audience in addition to the traditional efforts such as press releases. This position is responsible for coordinating all those platforms with the same tone and diligence to represent their clients effectively.

Projected Job Growth

+9.2%

Average Annual Salary

$49,442

According to EMSI data as of 2022

Where Can I Work?

News Agencies
Public Relations Firm
Advertising Agencies
Marketing Firms
Political Strategy Firms

Careers

Digital Content Assistant

Writing for the internet and other digital media such as mobile phones and websites is very different from the traditional composition in tone, phrasing, and length. This very specific skill is highly sought after at creative firms with employees who know how to write and/or edit others’ writing for the online world.

Projected Job Growth

+15.5%

Average Annual Salary

$46,046

According to EMSI data as of 2022

Where Can I Work?

News Agencies
Advertising Agencies
Marketing Firms
Public Relations Firm

What’s next after I complete this program?

Enter the Workforce

This degree has a general marketing focus giving students basic marketing skills that can be applied in nearly any industry.

Further Your Education

Students may choose to pursue credentials from the American Marketing Association or transfer to a local university to pursue a bachelor’s degree in a business-related degree.

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Academic programs count as academic credit for a certificate, diploma or degree and may transfer toward future academic endeavors at four-year colleges and universities.
Training programs can be completed in a matter of weeks or months, are focused on career training, and provide credentials and certificates needed in the specific fields of study. Coursework does not transfer.
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